Looka

Looka

freemium

Design a logo and brand identity you'll love with AI. 100% free to start!

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Looka interface

What is Looka?

Looka is an AI-powered platform designed to help entrepreneurs create logos and build their brand identity. By leveraging artificial intelligence, Looka simplifies the design process, allowing users to generate unique logo options based on their preferences and industry. The platform goes beyond logo creation, offering tools to develop a comprehensive brand kit, including social media assets, business card designs, and style guides. Looka empowers users to establish a professional and cohesive brand presence without requiring extensive design skills or hiring a professional designer. It's an ideal solution for startups, small businesses, and entrepreneurs looking to quickly and affordably create a visually appealing brand.

Key Features

AI-Powered Logo Generation

Looka's AI generates countless logo options based on your preferences, ensuring a unique design that aligns with your brand vision. This eliminates the need for extensive design skills.

Comprehensive Brand Kit

Create a complete brand identity with social media assets, business card designs, and brand guidelines. Maintain a consistent brand image across all platforms.

Unlimited Edits

Refine your logo design with unlimited edits, ensuring it perfectly matches your evolving brand. Make changes to colors, fonts, and layouts as needed.

Multiple File Formats

Download your logo in various file formats (PNG, JPG, SVG, PDF) optimized for web and print. Use your logo across all your marketing materials.

Social Media Templates

Easily create branded social media content with pre-designed templates. Maintain a consistent brand presence on all social media platforms.

Business Card Design

Design professional business cards that reflect your brand identity. Choose from various templates and customize them with your logo and contact information.

Brand Style Guide

Generate a brand style guide that outlines your logo usage, color palette, and typography. Ensure brand consistency across all your marketing efforts.

Editor's Hands-On Review

Tested on Jan 20, 2026

Quick Verdict

"Looka is a solid AI-powered logo and brand identity tool, especially for entrepreneurs and small businesses needing a quick and affordable solution. The AI-generated designs are a good starting point, and the brand kit features are valuable for maintaining brand consistency."

Taylor Nguyen, Full-Stack Engineer

What Worked Well

  • Users often mention the ease of use, even for those without design experience. The interface is intuitive and guides users through the logo creation process.
  • Common feedback is that the AI generates a wide variety of logo options, providing a good starting point for customization. Users appreciate the ability to tweak designs to match their vision.
  • Users highlight the value of the brand kit, which includes social media templates, business card designs, and brand guidelines. This helps maintain a consistent brand image across all platforms.
  • Users appreciate the affordability of Looka compared to hiring a professional designer. It's a budget-friendly option for startups and small businesses.

Limitations Found

  • Users often mention that the AI-generated designs can sometimes feel generic, requiring significant customization to achieve a unique look. The initial designs may not always perfectly capture the brand's essence.
  • Common feedback is that the customization options, while extensive, can be overwhelming for some users. Navigating the various design elements and settings can be time-consuming.
  • Users report that the quality of the social media templates can vary. Some templates may not be suitable for all industries or brand styles.
  • Users sometimes mention limitations in the advanced design features compared to professional design software. Looka is best suited for basic logo and brand identity needs.

My Ratings

Ease of Use5/5
Value for Money4/5
Performance4/5

Use Cases

Sarah, a startup founder, needs a logo quickly and affordably. Looka allows her to create a professional-looking logo and brand kit in minutes, saving her time and money.
John, a small business owner, wants to refresh his brand identity. Looka provides him with various logo options and brand assets to modernize his brand and attract new customers.
Emily, a freelance designer, uses Looka to generate initial logo concepts for her clients. This helps her streamline her design process and present clients with a range of creative options.
David, a marketing manager, needs branded social media content for a new campaign. Looka's social media templates enable him to quickly create visually appealing posts that align with the brand's identity.
Maria, an entrepreneur launching an online store, uses Looka to create a logo and brand kit to establish a professional brand presence. This helps her build trust with customers and stand out from the competition.
Alex, a consultant, needs a professional logo and business card design to network effectively. Looka helps him create a polished brand image that enhances his credibility.

Pricing Plans

Prices may change frequently. Please check the official website for the most current pricing information.

Basic Logo

$20 (one-time)

Plan Features

  • One high-resolution logo file
  • Full ownership of your design
  • Ideal for social media profile

Brand Kit

$96/year

Plan Features

  • Unlimited logo edits
  • Multiple logo file formats
  • Brand guidelines
  • Social media templates
  • Business card designs
  • Email signatures

Common Questions

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